“When you do this for every customer, your customers will become your biggest and best evangelists for what you do for them.”

“A lot of people run their businesses by doing the opposite of proficient, and in so doing, they wonder why they FAIL TO achieve a successful result.”

“Sometimes it’s necessary to be circumspect about the possible states of mind of the people who will be receiving your message.”

“Let’s make sure as dentists, that we prioritise our own posture and our long-term health ahead of patients’ short term requests, and educate them as to the reasons.”

“We need to ensure that every word we utter is because we are attempting to fulfil those three essential requirements….”

“Prejudging a client on what you think they can afford, and not giving them the option to choose better, doesn’t do you or your business or your customer any favours at all.”

“Allowing an uneducated patient to choose their own course of treatment is kind of like allowing the inmates to run the asylum..”

“When you weaken and surrender to and allow a late arriving patient to still have treatment despite being late for their appointment, you can then run behind time and run late for EVERY REMAINING PATIENT for that day, and then you become known as the dentist who always runs late.”

“Their self-image of their own perfection is a constant source of irritation to all of the people they deal with….”

“This imaging place made me feel important, and valued. And that feeling is worth bottling.”