“What you will find, by regularly staying in touch with patients, is that a lot of those patients actually will be grateful for the follow up ….”

“In your business, do you just treat your customers with disrespect that reeks of taking them for granted?”

“When seen and noticed by the public, this broken window immediately has visitors who spot it wondering…..”

“Providing an exceptional experience to your patients goes a long way towards differentiating your dental practice from being just a commodity.”

“I was able to build a dental practice for patients who wanted and expected more, in terms of service, and who were very grateful for the levels of service I was able to provide them. Working with those patients was such a pleasure…”

“Patients go to the dentist because they have a dental problem that they don’t want to have, and they want that dentist to fix it.”

“We all have the power to be a person of influence for good. Let’s learn to use that power wisely. And use it for good. And not kick people who are down.”

“Don’t de-emphasise the caller’s importance. When the dental office phone rings, it always has to be one hundred percent about the caller.”

“In business, it doesn’t cost much more to go that little bit extra.”

“Sometimes we get so bogged down with the pace of things that we need to just stop for a short time, and smell the roses.”