“Selling Is Telling….”

“Selling Is Telling….”

A lot of people believe that selling is evil. They believe that selling is nasty. And this gives selling a bad name. To me, these beliefs are wrong…. they are misconceptions. Someone once said to me that “selling is telling.” You see, all that selling really is, is...
Hit Me With Your Best Shot…..

Hit Me With Your Best Shot…..

English Novelist Arnold Bennett once said: “The real tragedy is the tragedy of the man who never in his life braces himself for his one supreme effort, who never stretches to his full capacity, never stands up to his full stature.” It is a sad state of...
The Devil Is In The Detail

The Devil Is In The Detail

Last week I wrote in detail about the Daily Morning Huddle in dental practices. I can’t overemphasise the importance of having a regular daily morning huddle at the start of each dental practice day. The purpose of having a daily morning huddle is to frame up the...