Last weekend Jayne and I decided we would go on a “date night”.
Date nights were very popular for us while we lived in Sydney, but in the country, where evening transport via Uber or taxi is “limited”, means they are less popular because one of us needs to be a designated driver.
Anyway, we decided it would be nice to journey down to Mittagong to visit Paste restaurant, which is definitely the best dining experience in our vicinity. The only problem is that it’s a 26km and 25 minute drive.
It’s not just “around the corner”.
Because of the remoteness of our home, Jayne and I tend to do a lot of eating at home rather than going out.
That being said, the night went well.
We hadn’t been back to Paste since July when we took our friends from Sydney there when they came down to visit for the weekend.
As was to be expected, the food this weekend was first class.
And so was the service, and the attention to detail.
The wait staff were professional in their recommendations, and in their timing and delivery.
And their courtesy as always was professional.
One of our wait staff even remarked to us that she remembered that we were from Burrawang, which is a small village compared to the “Big Three” towns in the Southern Highlands.
All in all, it was a great night.
In your business…
What can you do in your dental practice that allows you to surprise your clients with your attention to detail, that has them saying:
“WOW!!”
“They remember me… how nice is that?”
Because that’s how we felt when our waitress remembered that we were from Burrawang.
It’s always nice to feel that as a customer in a business, that you are more than just a financial transaction… that you are a person, with a soul and feelings.
And not just a person with a pulse and a credit card.
In your business, are you making your customers remember you for your personalised service and your attention to detail?
Because if you are not, you are really just presenting your business to your customers and to your community as a commodity only.
And as a commodity, you will always be judged finally on your price, rather than by the experience you are meant to be delivering.
It’s easy…
It’s really easy.
In business, all you have to do is choose your path.
And then follow that path.
You don’t need to invent the path or re-invent the path.
You simply need to enter the pathway, and follow the instructions of those guiding you.
That’s the fast track to success.
The slow and painful and expensive track is trying to work it out on your own, and to try to do it on your own….
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Dr. David Moffet BDS FPFA CSP is a certified CX Experience coach. David works with his wife Jayne Bandy to help SME businesses improve their Customer Service Systems to create memorable World Class experiences for their valued clients and customers. Click here to find out how David and Jayne can help your business