The core principle of customer service is to do things for others that provides pleasure for them, and in so doing, becomes an act of pleasure for the doer.

The pleasure of giving great customer service to someone should be just as great as the pleasure received by the recipient of that service.a

Giving great customer service should never be a chore.

It should always be an inherent act of kindness by the giver.

When thanked for providing great service, the giver should always respond automatically with:

“That’s my pleasure.”

Because it actually is, and because they do indeed feel that pleasure of giving.

In your organisation…

In your organisation, if you feel there is an employee who struggles with the emotion of being able to inherently give pleasure to customers when it is needed, then this employee’s ability to focus on service needs to be nurtured and developed.

The ability to provide consistently AMAZING World Class Customer Service is a learned skill.

It is not something that some are born with and some are not.

Everybody can learn to become a great servant to others.

And the beautiful thing is, that once you become attuned to the art and the provision of World Class Customer Service, you can never undo that education.

It stays with you forever.

And becomes your obsession.

And for the recipients of your service, that becomes their pleasure.

Recipients of your World Class Customer Service will become so appreciative and so grateful for that service and for what you do for them that they will seek you out, and return, and return again, to repeatedly receive the great service you provide to them.

It becomes their drug of pleasure.

And that’s simply because not many people out there are truly focused on always providing a CONSISTENT World Class Customer Service EXPERIENCE for their customers, each and every time they interact with them.

And that’s where the gold lies….


Dr. David Moffet BDS FPFA CSP is a certified CX Experience coach. David works with his wife Jayne Bandy to help SME businesses improve their Customer Service Systems to create memorable World Class experiences for their valued clients and customers. Click here to find out how David and Jayne can help your business