It is a fact that if you can help make people feel good you will be more successful with your patients.
It seems easy and guess what?
It is.
Over the years working in my Dental Practice and now working with many other Dental Practices, I soon worked out that the small things you do for your patients, other than their actual dental treatment, makes a big difference in the eyes of your patients.
Knowing this I cannot work out why more Dental Practices do not ramp up their customer service and patient experience.
Old-fashioned Customer Service is sadly being left behind.
Is this because we believe we believe we do not need it or want it anymore?
Surely this cannot be right?
Or is it because we have unintentionally left customer service out?
Yes, we are becoming more automated to save time energy and money.
And yes, we are introducing the latest state of the art equipment and tools because it is impressive and helps us provide the very best results in treatment and care for our patients.
But my concern is ……..
Have we thrown out the baby with the bath water?
Customer Service was ALWAYS good and still is, so why are we seeing less and less of it?
While we have been introducing these time saving devices and tools have we forgotten about what really matters?
How Your patients FEEL!
Remember the good old days when we called our patients and took the time to have a decent conversation with them.
Remember when we smiled at our patients and chatted with them when they arrived at the practice for the first time, like they were a visitor to our home?
We took the time.
Are we really busier now?
Excuse me thinking this out loud.
Maybe you have also been thinking the same thoughts.
I wonder if COVID being thrust upon us has had an influence on our lives we never ever thought would happen.
How we are ALL feeling has suddenly become a big consideration in everyone’s lives, including your patients.
Now is a good time to sit back and look at how YOU deliver Customer Service to your patients.
Are you considering how your patients feel?
Are you helping your patients to feel good?
If you have not been delivering the very best customer service to your patients don’t be too tough on yourself.
You can change this overnight!
If you want to make a difference in your dental practice with your patients then good old-fashioned Customer Service is the answer.
Write down what you do every day to make your patients feel good.
Share ideas and come up with new ideas with your team.
Use other people’s great Customer Service in your practice.
I believe amazing Customer Service is catchy!
When you see someone giving customer service you want to give it as well. When you receive great customer service you want to receive it again.
Everyone wants it and everyone needs it.
Customer Service is GOLD.
Remember good old-fashioned Customer Service is what your patients want.
Never discard what really matters to your patients.
**************************************************
Jayne Bandy is a certified CX Experience coach.
Jayne works with her husband Dr. David Moffet to help SME businesses improve their Customer Service Systems to create memorable World Class experiences for their valued clients and customers. Click here to find out how Jayne and David can help your business