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If You’re Going To Offer Your Customers And Patrons An Elite Experience, Then Make It An “Experience”

If You’re Going To Offer Your Customers And Patrons An Elite Experience, Then Make It An “Experience”

by David Moffet | Oct 4, 2023 | The Ultimate CX Experience

On Sunday night I went to Accor Stadium in Sydney to watch the Penrith Panthers win one of the greatest NRL [Rugby League] Grand Finals in history with an astonishing comeback from behind. As we did last year, I purchased very expensive tickets labelled “ELITE...
Here’s How To Outlast Those Businesses Who Will Want To Compete With You On Price

Here’s How To Outlast Those Businesses Who Will Want To Compete With You On Price

by David Moffet | Sep 30, 2023 | The Ultimate CX Experience

This is a true story. In the early days of the 1990s after purchasing my own practice in downtown Parramatta, the local dentists heard rumours that two health insurance companies were each about to set up multi-chair dental clinics in town. And start treating...
Are Your Customers Being Made To Wait Unnecessarily?

Are Your Customers Being Made To Wait Unnecessarily?

by David Moffet | Sep 27, 2023 | The Ultimate CX Experience

I’m up in Sydney to further my dental education by attending the FDI World Dental Congress. It’s an annual global event held over four days and this year, 2023, it is being held in Sydney. So I’m here. In Sydney. Check in time at my hotel is 3:00pm, so I time my drive...
How Respectful Are You Of Your Customers’ Time?

How Respectful Are You Of Your Customers’ Time?

by David Moffet | Sep 19, 2023 | The Ultimate CX Experience

I’ve always been an advocate of being respectful of patients’ time when it comes to their appointment time made with you. [by “you” I mean the dental practitioner] What I mean is that once the patient and you [and your dental practice] have agreed upon the appointment...
Beware Of One-Sided Relationships….

Beware Of One-Sided Relationships….

by David Moffet | Sep 15, 2023 | The Ultimate CX Experience

Recently I was talking to a close friend about a new acquaintance who had arrived in our village. The close friend said that I had described the new acquaintance as a person who was “OK once you get to know him”. Actually, this was not how I described the new...
“Sorry” Seems To Be The Hardest Word

“Sorry” Seems To Be The Hardest Word

by David Moffet | Sep 13, 2023 | The Ultimate CX Experience

“Sorry Seems To Be The Hardest Word” is a song written by Elton John and Bernie Taupin and released by Elton John in 1976. It’s a mournful ballad about a romantic relationship that is falling apart, yet the title of this song can be applied to describe that dreadful...
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