“… and we’ll have avoided the playing of APPOINTMENT TENNIS in trying to schedule our patient’s next necessary hygiene visit….”

“A lot of dental offices out there don’t record and monitor their phone calls, and therefore have no idea at all as to what’s being said well, and what needs to be said better…. and in reality, that’s a serious and very expensive opportunity cost going straight out the window right there for them… every single minute of every single day….”

“Sometimes we get so used to the minor failings in our surrounds that we fail to appreciate the negative impact that those failings are having on our business…”

“Automated computer generated voice messages are a long way off the mark because they aren’t friendly, they don’t ask the right questions, and they don’t offer help, or hope.”

“Our role as dental practice owners is to care for those who entrust us with their dental health, and to treat those who do come to us as well as we would treat a dear family member or a dear friend.”

“The more personable you are, and the more personable your means of contact are, the stronger your relationships will be with your patients.”

“When a patient fails to go ahead with diagnosed treatment as presented, it is because we as health care professionals have failed to educate them about the downsides of their choice of inaction…”

“The quality of the care and the service that your office delivers to your patients should not be affected by the time of day, nor by the day of the week that it is delivered.”

“Is there a surcharge on your services that your business would be better off not displaying?”

“Are you taking the time to connect with each new patient who lets you know that their very good friend has recommended your services to them?”