“Customers will take their business elsewhere if they feel they are being taken for granted, ignored, or disrespected.”

“Every dental appointment is made to treat a condition that is REAL and EXISTS. And as such every dental appointment needs to be kept, and if it can’t be kept, it needs to be rescheduled WITH URGENCY.”

“Your customers will not be impressed when you fail to deliver the services that you promise them.”

“And when we make that choice, to behave in a positive manner, we have the immediate ability to be able to stand out from the crowd, because everybody else is just wallowing in that world of negativity.”

“These three things are the centrepiece that your team need to be focused on receiving, to ensure that all patients will be returning to complete that treatment…”

“Businesses with great systems are a pleasure to do business with and are a great place to work.”

“Each call to a dental office is an opportunity to help someone. Every caller to our dental office is a real person with a dental concern or problem that they are looking to us to solve for them.”

“Doing OK” is a place you don’t want to be. It’s nothing to be proud of.

“The customer’s perception is indeed the reality”

“Customers change where they choose to business if they feel unappreciated or they feel ignored or if they feel that they are being taken for granted.”