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If A Worse Experience Is Possible…

If A Worse Experience Is Possible…

by David Moffet | Oct 8, 2024 | The Ultimate CX Experience

I wrote last year about attending the 2023 NRL Grand Final, where the tickets I purchased were premium in price but were lacking considerably in experience. You can read that article here. And last night, twelve months later, my family attended the 2024 NRL Grand...
The Three Types Of [Pretend] Invisible And Ignoring People

The Three Types Of [Pretend] Invisible And Ignoring People

by David Moffet | Oct 1, 2024 | The Ultimate CX Experience

I wrote last month about the phenomenon I’ve been seeing while housesitting in St Ives in Sydney, where walkers that I pass while I’m walking go out of their way to PRETEND that they didn’t see me, and ignore my glance, and my wave of acknowledgement back at them,...
All In All It’s Not Just Another Brick In The Wall

All In All It’s Not Just Another Brick In The Wall

by David Moffet | Sep 27, 2024 | The Ultimate CX Experience

“Another Brick in the Wall” is a three-part composition written by bassist Roger Waters on Pink Floyd’s 1979 double album “The Wall”. In “Another Brick in the Wall – Part 2” there is a line: “All In All It’s Just Another...
What’s The Benefit To You Of Pretending To Be Invisible?

What’s The Benefit To You Of Pretending To Be Invisible?

by David Moffet | Sep 24, 2024 | The Ultimate CX Experience

Some of you, my followers, may have noticed that I’ve been house-sitting up in suburban Sydney in recent times. The reason I’ve been doing this is because I want to see a bit more of my dad [who is 91 and struggling with his memory], as well as be able to spend some...
The Business Culture Determines All Of The Business Processes

The Business Culture Determines All Of The Business Processes

by David Moffet | Sep 17, 2024 | The Ultimate CX Experience

One of the bazaar things about dental practice ownership is that for some reason, new practice employees often arrive at the practice believing that they [the new employee] can do whatever they want, whenever they want, and that’s going to be ok? Regardless of whether...
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