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“You Know How To Take The Reservation. You Just Don’t Know How To Hold The Reservation…”

“You Know How To Take The Reservation. You Just Don’t Know How To Hold The Reservation…”

by David Moffet | Oct 21, 2023 | The Ultimate CX Experience

The title of this blog is a direct quote from a Seinfeld episode. And that’s because sometimes, life imitates art. Or does art imitate life? Last week I had need to travel up to Sydney to have some new parts fitted on Jayne’s car. As you know, Jayne and I live about...
Are Your Team Trained To Prevent And Avoid Creating Disasters And Disappointments?

Are Your Team Trained To Prevent And Avoid Creating Disasters And Disappointments?

by David Moffet | Oct 12, 2023 | The Ultimate CX Experience

Last Saturday night Jayne and I attended a concert in Sydney. As is our way, we drove up early and ate dinner at a restaurant nearby to the venue before going to the concert. This is something that we find ourselves having to do quite often when attending concerts and...
If You’re Going To Offer Your Customers And Patrons An Elite Experience, Then Make It An “Experience”

If You’re Going To Offer Your Customers And Patrons An Elite Experience, Then Make It An “Experience”

by David Moffet | Oct 4, 2023 | The Ultimate CX Experience

On Sunday night I went to Accor Stadium in Sydney to watch the Penrith Panthers win one of the greatest NRL [Rugby League] Grand Finals in history with an astonishing comeback from behind. As we did last year, I purchased very expensive tickets labelled “ELITE...
Here’s How To Outlast Those Businesses Who Will Want To Compete With You On Price

Here’s How To Outlast Those Businesses Who Will Want To Compete With You On Price

by David Moffet | Sep 30, 2023 | The Ultimate CX Experience

This is a true story. In the early days of the 1990s after purchasing my own practice in downtown Parramatta, the local dentists heard rumours that two health insurance companies were each about to set up multi-chair dental clinics in town. And start treating...
Are Your Customers Being Made To Wait Unnecessarily?

Are Your Customers Being Made To Wait Unnecessarily?

by David Moffet | Sep 27, 2023 | The Ultimate CX Experience

I’m up in Sydney to further my dental education by attending the FDI World Dental Congress. It’s an annual global event held over four days and this year, 2023, it is being held in Sydney. So I’m here. In Sydney. Check in time at my hotel is 3:00pm, so I time my drive...
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