I’m often asked the question: “How do we fix the cancellations in our practice?” It’s a really dumb question…. And that’s because the best way of fixing cancellations is to prevent them in the first place. My brother [who is not a dentist] once asked me: “It hurts my...
As you know one of the things that I do to find clients is I phone dental practices and I talk to the owners. To me it makes far more sense to be pro-active contacting dentists directly and asking them how their business is going, rather than spending loads of money...
Sometimes at work employees and business owners lose sight of what they are actually meant to be doing and what they are actually being paid to do. A wise man once said: “When you’re up to your neck in alligators, it’s hard to remember that your initial objective was...
One of the things I’m starting to hear more of when I call dental offices and when I listen to recorded calls at dental offices is that as a phone call is ending, but before the call has actually ended, I am hearing the dental receptionist begin or resume a...
We listen to a lot of dental practice phone call recordings. Often the caller will ask the receptionist a question that the receptionist does not know the answer to. Here’s what we hear when that happens: 1- Default to “You need to come in for a consultation” This...
The title of this article is borrowed with acknowledgement from an email I received this week from Mary Portas and The Portas Agency. I have copied the email message in its entirety here, because the message is SO, SO IMPORTANT!!! ‘I’ve just spent a month down under,...